It is done because when you learn to use a story in your communication, kids start paying attention and can retain the learning for long.
The same goes for Brands. Your customers will pay attention to what you are saying when you have a brand story to tell.
Numerous businesses have often failed to project their brand and the reason is none other than the inability to explain their brand to their target audience. Unlike the popular brands, they are not able to display or communicate their storyline.
They get easily sidelined in the market by their competitors. These competitors may not even have good products or excellent services but they are doing well.
And the only reason is their brand story. Yes, brand stories are helping them generate more business.
Businesses spend a lot of money on marketing their brands. But honestly, there is no point in spending huge amounts on marketing strategies and efforts when there is no connection with the brand story.
Initially telling a brand story can seem tedious but like many other important things in life, a few principles related to the brand story must be mastered for enhanced communication with the customers.
Therefore, your customer must maintain trust in you. And this is achieved only when you are well versed with your brand and you have a plan in place.
You have to provide solutions to all the customer queries considering from their point of view.
Donald Miller identifies there are two types of plan- process plan and agreement. And for your customers, you need to make them as simple as possible.
Process Plan - For example If a customer is buying any product from your website he should be able to close the deal in less than a few steps. Like:
Agreement Plan - In this plan think from the customer's point of view, what issues they can face before buying anything from you.
For instance - a dress. To create a plan that allows them to dry the dress they chose at their home before finalizing the deal.
When you have a plan and you are sharing it with your customers then you are helping them to overcome the barriers or blocks which are preventing them from taking action.
Prepare a simple plan which motivates them to close business deals with you.
Your main goal is to have your customer take action. You need to tell them to take action by providing them with a step by step guide.
And this is possible only when he trusts your brand and the way you have taken him through the brand journey.
What are the negative consequences they may face? If no, then it is important to communicate the same as well to your customers.
For example you can highlight not only what they are gaining by choosing your products but also how your products are helping them to avoid any failure.
This can be done by showing your customers how your products can have a positive impact on their lives and why they should consider buying it without any delay.
You have to show them how your brand can help them achieve their dreams. It can help them stand apart from their competitors and can yield great results.
You should definitely handhold your customers through the entire process. They may be looking for a brand that can help them get results and resolutions as per their needs.
Your brand should tell them the future benefit they will get after hiring and doing business with you.
We'll talk about your needs and our process on a brief 30 minute call.
Relax. This is where the magic happens.
Present your new face to the world and start converting customers!